Atlas Product Group
Design with Intention. Manufacture with Responsibility.
From precision-engineered sim racing gear to durable outdoor equipment and innovative lifestyle products, every product we create is built to exceed expectations—both in performance and in sustainability. We prioritize eco-friendly materials, responsible manufacturing, and long-term durability to reduce waste and minimize our environmental impact.
About Us
Driven by Passion. Defined by Innovation. Grounded in Responsibility.
At Atlas Product Group, we’re a small but highly capable team of professionals—spacecraft engineers, doctors, economists, and designers—united by a shared drive to create exceptional products. Our diverse backgrounds give us a unique edge in developing high-quality, performance-driven solutions across multiple industries.We're proud to be a company that values craftsmanship, creative problem-solving, and attention to detail. But more than that, we’re deeply committed to sustainability. Our goal is to design and manufacture environmentally responsible products that not only perform well but also reduce impact. From material selection to packaging and production, we prioritize eco-friendly choices—and we operate with a carbon-neutral footprint.Explore our brands below to see how our passion, expertise, and environmental values come together to deliver reliable products you can feel good about.
Sim Racing
Pro Sim Racing
ProSimRacing crafts top-tier sim racing and flight products for an unmatched digital adventure. Elevate your virtual experiences with precision and realism.
Outdoor Equipment
Atlas Adventure Equipment
At Atlas Adventure Equipment, we're dedicated to crafting eco-conscious outdoor accessories that enhance your adventures. Our innovative designs not only elevate your experience but also prioritize sustainability. Explore the world with gear that cares.
Consulting & Prototyping
Mile High 3D
At Mile High 3D we specialize in turning your ideas into reality. Based in the heart of the Denver metropolitan area, we proudly offer a range of cutting-edge services tailored to both consumer and industrial needs.
Medical
Cura Healcare
Cura is the next evolution of SIGHealth—bringing a renewed focus on innovative, user-centered healthcare products for both consumers and professionals. From home wellness tools to clinical solutions, every product is designed to enhance comfort, efficiency, and care with thoughtful engineering and modern design.
Our Team
Driven by design. Built by people.
We’re a small crew of designers, engineers, tinkerers, and go-getters who actually like getting our hands dirty. Whether we’re sketching out a new product, fine-tuning a prototype, or figuring out how to ship it across the globe, we’re all about turning good ideas into great results. No fluff—just real people building real things.
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Virtual Patent Marking
As permitted under 35 U.S.C. § 287(a), the below products are covered by or for use under one or more of the U.S. Patents listed below and their foreign counterparts. The Atlas Product Group products and associated patents listed here are not exhaustive and other patents may be associated with the listed products.
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Atlas Journal
Insights, Ideas, and Behind-the-Scenes Stories
Welcome to the Atlas Journal—our blog dedicated to sharing what inspires us, how we build, and where we’re going. From deep dives into product design and sustainable manufacturing, to tips, updates, and team stories, this is where we keep it real.Check back regularly for fresh articles and a look behind the curtain of Atlas Product Group.
Sim Racing Industry Analysis and Strategic Report -April 15, 2025
What Sustainability Really Means to Me -April 14, 2025
Why Failed Products Aren’t Failures: Lessons from the Development Process -March 27, 2025
Transitioning from SIGHealth to Cura: What’s Changing and Why -January 25, 2025
The Engineering Behind ProSimRacing Products: How Aerospace Grade Design Influences Sim Racing Gear -December 19, 2024
Contact Us
We’d love to hear from you.
Got a question? A brilliant idea? A random thought at 2am?
We’d love to hear it. Reach out using the form below—or hit us up the old-school way.
📞 Call us:
(720) 459-4087
📬 Email us: [email protected]
📍 Mail us at:
Atlas Product Group
8547 east Arapahoe Rd
Ste J 531
Greenwood Village, CO 80112
Product Support
Need help with your product? We're here for you.
At Atlas Product Group, we stand behind the quality and reliability of everything we make. If you're experiencing an issue, need replacement parts, or just have a question, our support team is ready to assist you.Please fill out the form below and we’ll get back to you within 1–2 business days.
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Terms & Conditions
Atlas Product Group Legal NoticeCopyright Notice
Atlas Product Group authorizes you to view and download materials published on our website for personal or non-commercial use only, provided that all copyright and other proprietary notices remain intact on any copies made. Except as expressly stated herein, no license or right under any copyright of Atlas Product Group is granted or implied. No materials on the Atlas Product Group website may be stored, reproduced, or transmitted by any means—including but not limited to electronic, mechanical, photocopying, scanning, or recording—without prior written consent from Atlas Product Group.Trademarks and Intellectual Property Disclaimer
Atlas Product Group, the Atlas Product Group logo, and all associated product names are trademarks or service marks of Atlas Product Group or its subsidiaries. No trademark, service mark, or other intellectual property license is granted in connection with the materials on this website.Nothing on this website shall be construed as granting, by implication or otherwise, any license to use any patent, trademark, copyright, or other proprietary right of Atlas Product Group or any third party. Atlas Product Group makes no representations or warranties that your use of information from this website will not infringe on the intellectual property rights of Atlas Product Group or any third party.General Legal
Any communication or material you send to Atlas Product Group via this website—such as feedback, questions, comments, or suggestions (excluding personal information, which is governed by our Privacy Policy)—will be considered non-confidential. Atlas Product Group is free to use, reproduce, disclose, and distribute such information without restriction and without obligation. We may use any ideas, concepts, or techniques shared through our site for any purpose, including but not limited to the development, manufacturing, and marketing of products.DISCLAIMER
ATLAS PRODUCT GROUP MAKES NO REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED, REGARDING THE MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR SUITABILITY OF ANY INFORMATION OR PRODUCTS REFERENCED ON THIS WEBSITE. The website may contain typographical errors or inaccuracies.Under no circumstances shall Atlas Product Group be liable for any direct, indirect, incidental, consequential, or special damages—including but not limited to lost profits, business interruption, or loss of data—arising out of or in connection with your access to or use of this website or any linked external sites, even if Atlas Product Group has been advised of the possibility of such damages.
Privacy Policy
Last updated: December 3, 2024Introduction
Atlas Product Group (“Atlas”, “we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and share personal information when you visit our websites, interact with our services, or purchase our products (collectively referred to as our “Sites”).We may also provide additional notices at the point of data collection to supplement this Policy or offer further options on how your personal information is used.Contents
Our collection of information
How we use information
Legal basis for processing
Data retention
Sharing your information
International transfers
Your rights
Security
Children’s information
Third-party links
Contact us
Our Collection of Information
Information you provide directly
We collect personal information you choose to share with us, such as when you:Make a purchase
Contact customer support
Sign up for an account or newsletter
Participate in surveys or promotions
Apply for a job
Examples of data collected include:Contact details (name, email, phone number, shipping address)
Account information (username, password)
Payment details (e.g., credit card info for purchases)
Order history and product interactions
Marketing preferences
Feedback or reviews
Information collected automatically
We collect certain information automatically when you interact with our Sites, including:IP address and device type
Browser type and settings
Referring and exit pages
Usage data such as pages viewed, time spent, clicks, and interactions
Cookies and similar technologies (see our Cookie Notice)
Location data
With your consent, we may collect your device’s precise location to support certain features, like geo-targeted content or local services.Information from third parties
We may also receive data from third-party platforms (e.g., social media), advertising networks, payment providers, or business partners.How We Use Information
We use your personal information to:Provide and manage your purchases, accounts, and interactions
Respond to your inquiries or customer service requests
Customize your experience on our Sites
Improve our products, services, and site performance
Send you marketing content (with your consent)
Administer contests, promotions, or surveys
Detect and prevent fraud or misuse
Evaluate job applications and recruitment efforts
We may combine information from various sources to give you a seamless, personalized experience.Legal Basis for Processing
Depending on your location, we rely on one or more of the following legal bases to process your information:Performance of a contract: When providing products or services
Consent: For marketing or optional data collection
Legal obligation: To comply with applicable laws and regulations
Legitimate interests: To operate and improve our business
Vital interests: When necessary to protect health or safety
Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this Policy. This includes:Active customers: for the duration of the customer relationship
Marketing data: until you opt out or withdraw consent
Job applicants: in accordance with applicable employment law
When no longer needed, your information will be securely deleted, anonymized, or destroyed.Sharing Your Information
We may share your personal information with:Service providers: For hosting, analytics, customer service, and order fulfillment
Payment processors: To complete transactions
Business partners and distributors: To support your customer experience
Legal authorities: When required by law or to enforce our rights
Successors: In the event of a business sale, merger, or restructuring
We do not sell your personal information.International Transfers
Atlas Product Group is headquartered in the United States. If you are located outside the U.S., your data may be transferred to and processed in countries with different data protection laws. We take steps to ensure adequate protections, including data transfer agreements where required by law.
What Sustainability Really Means to Me
Inspired by the lessons in The Responsible Company, I’m building with intention—for performance, for people, and for the planet.
Forrest Simpson
April 14, 2025
7:32 am MST
Introduction
To me, sustainability isn’t a buzzword or a branding angle—it’s a responsibility. One that extends beyond the products I design to how I show up as a business owner, engineer, and person. When I first read The Responsible Company by Yvon Chouinard and Vincent Stanley, it reshaped the way I think about business. It challenged me to ask tougher questions and build a company that isn’t just focused on growth, but on doing things the right way. That’s the foundation of Atlas Product Group.Lesson 1: Make Things That Last
“The most responsible product is the one you don’t have to buy twice.” – Yvon ChouinardThat quote hit home for me. At Atlas, I design every product to go the distance—whether it’s a sim racing accessory, a splint built for backcountry use, or a minimalist health tool. I use high quality materials and run products through rugged testing before anything ships. Because the most sustainable thing I can do is make something you won’t need to replace.Lesson 2: Know Your Impact
I believe that knowing your supply chain is the bare minimum. I work with manufacturing partners who share my values—people who care about their workers, their energy sources, and their environmental footprint. At my shop in Colorado, I’ve adopted lean production and additive manufacturing techniques that help me reduce waste and run more efficiently. I’m constantly digging deeper into the impact of every material and process I use.Lesson 3: Packaging Matters Too
Packaging might seem like a small detail, but it’s part of the responsibility. I’ve shifted to recyclable, plastic free, and often compostable materials. I design packaging to be functional beyond delivery—whether that’s a storage tray, a reusable pouch, or simply something that disappears cleanly when you’re done with it.Lesson 4: Carbon Neutrality as a Standard
I track every bit of carbon that comes from my operations—whether it’s from powering machines, shipping parts, or sourcing materials. I reduce where I can and offset what I can’t yet eliminate through verified reforestation and soil restoration projects. The goal is net zero by 2027.Lesson 5: Sustainability as a Daily Practice
One of the biggest takeaways from The Responsible Company is that sustainability isn’t a box to check—it’s a discipline. It’s something I work on every day, whether that’s refining a product to use less material, revisiting packaging, or just listening closely to what my customers care about. I treat every touchpoint—design, production, support—as an opportunity to improve. This is why I offer lifetime repair for many products and why every support message gets a human reply from me or my team.Conclusion
Atlas Product Group is a reflection of my values. I won’t claim perfection, but I’m committed to doing better every year and making products I can stand behind—products built for real use, made as responsibly as possible. If that resonates with you, I’d love for you to follow along, share your feedback, and support businesses that give a damn.“Every decision is an environmental decision—act like it.”
– Yvon Chouinard—Forrest Simpson, Founder, Atlas Product Group
Transitioning from SIGHealth to Cura: What’s Changing and Why
An open note to our customers about where we started, where we are headed, and what you can expect along the way.
Forrest Simpson
January 21, 2025
6:32pm MST
From a side project to a dedicated mission
SIGHealth began inside a tiny skunk works style effort we called Simpson Innovation Group. Back then the health line was a passion project we worked on after hours, squeezing in experiments whenever the main business allowed. Resources were lean, but curiosity was high.
Our very first launch was a simple stethoscope holder. It solved a daily annoyance for clinicians, and your steady support kept it moving off the shelves for the past two years. That early success showed us there was room for thoughtful, user driven tools in healthcare.Growing into more advanced solutions
Today the little side hustle has grown into a full product team developing splints, oliscopes, and other tools that demand deeper engineering, tighter quality control, and broader clinical feedback. The scale is bigger, the stakes are higher, and the vision is clearer: build reliable medical products that feel intuitive in the hands of both professionals and everyday caregivers.Why the new name
As our roadmap expanded we realized the old name no longer captured our purpose. We wanted a banner that speaks directly to our core promise: caring design that improves real world care.
We chose Cura. In Latin, cura means “care.” The word reminds us that every sketch, prototype, and production run must serve people first. Cura signals our commitment to human centered design, rigorous testing, and transparent business practices.What stays the same
• The team
You will still work with the same engineers, clinicians, and support staff who have answered your emails and phone calls since day one.
• The quality
Our manufacturing partners, materials, and inspection standards remain unchanged. If anything, the bar is moving higher as we invest in new equipment and certifications.
• The support
Your warranties, service agreements, and points of contact all carry over. Reach out the same way you always have; we will be here.Looking ahead together
Rebranding is more than a new logo on the box. It is a public statement of the values that already guide our work behind the scenes. Thank you for helping us grow from a single stethoscope holder to a pipeline of advanced medical tools. Your feedback and trust made this evolution possible.Explore Cura today, join our mailing list, and keep an eye out for upcoming product releases. The best is yet to come, and we cannot wait to share it with you.— The Cura Team
The Engineering Behind ProSimRacing Products: How Aerospace Grade Design Influences Sim Racing Gear
Forrest Simpson
December 19, 2024
3:32pm AKST
Sim racing gear should do more than look impressive on a rig. It should disappear in use, letting you focus on the apex rather than the hardware. At Atlas Product Group we apply the same mindset that guides spacecraft design to every accessory we release. Years spent engineering flight structures and launch vehicle hardware taught our team one lesson above all: precision is not optional. It is the baseline.From Rockets to Race Tracks
Our engineers cut their teeth designing components that leave Earth orbit. That environment demands absolute reliability, minimal mass, and flawless repeatability. When you spend your days holding tolerances in the micron range and selecting alloys that survive cryogenic fuel loads, translating those skills to sim racing feels natural. The track may be virtual, but the forces on your hardware are very real.Aerospace Principles in Every Component
Precision and reliability
CNC machined housings, ground stainless steel shafts, and laser inspected parts keep flex and play near zero so steering feel and pedal modulation stay consistent session after session.Material optimization
We choose aerospace grade aluminum, carbon composite layups, and wear resistant polymers exactly where they make the most sense. The result is a stiffness to weight ratio that rivals professional motorsport hardware while staying comfortable for long stints.Tolerance control
Detailed GD&T analysis ensures each assembly mates perfectly. That means no rattles, no binding, and a uniform experience whether you are heel‑and‑toeing through Monza or logging endurance practice at three in the morning.Digital to Physical with Advanced CAD and Simulation
Every product begins as a fully parametric 3D model. Finite element analysis predicts deflection under heavy brake loads or rapid steering inputs, letting us reinforce only where needed and shave grams everywhere else. This virtual sandbox shortens development time and guarantees that the first prototype already feels dialed in.Rapid Prototyping and Iterative Testing
We run agile sprints familiar to any aerospace skunkworks. Parts move from CAD to in‑house CNC or carbon print farm within hours. Competitive drivers then thrash the prototypes on track and in telemetry labs. Their data flows straight back to the design team for refinements. The loop repeats until both the spreadsheet and the seat of the pants agree we nailed it.Closing Invitation
If you care about immersion, durability, and the confidence that every input is captured exactly as you intended, explore the ProSimRacing lineup. The same engineering discipline that sends payloads to orbit now powers your pursuit of the perfect lap. Experience the difference for yourself and elevate your drive.—Forrest Simpson, Founder, Atlas Product Group
Why Failed Products Aren’t Failures: Lessons from the Development Process
Honest reflections from the workshop floor at Atlas Product Group
Forrest Simpson
March 27, 2025
7:52pm MST
Failure Is Part of the Blueprint
When people see a finished Atlas Product Group design—whether it’s a carbon‑fiber sim‑racing wheel mount or a medical splint—they’re looking at the last page of a very messy sketchbook. The truth is simple: not every product we design makes it to market, and plenty that do land with a thud instead of a cheer. That’s not a dirty secret; it’s the engine that drives our best work forward.Every Misstep Is Data
Product development is, at its core, a feedback loop:1. Build a hypothesis (the prototype).
2. Test it in the wild.
3. Listen—really listen—to what breaks, bends, or bores people.
4. Iterate.A “failed” launch hands us hard numbers on tolerance stacks, reveals hidden use‑cases we never imagined, and exposes real customer pain points. Those lessons sharpen design instincts faster than any white‑board session ever could.Stronger Processes, Smarter Materials, New Ideas
Process: A batch of warped 3D‑printed brackets forced us to tighten our in‑house QC checklist and add real‑time thermal monitoring to the print farm.
Materials: An plastic mounting bracket that cracked under pressure nudged us toward a hybrid carbon‑fiber layup we now use across the entire racing line.A Quick Anecdote
Our very first stethoscope holder looked slick on CAD but rattled like marbles once clipped to a real scrub top. We scrapped the design, interviewed nurses at three hospitals, and discovered they wanted a soft‑touch, snag‑free latch. The second‑gen holder became a quiet bestseller—and the user‑interview template we still rely on today.The Mindset We Live By
1. Fail fast. Early, inexpensive prototypes keep ego (and budgets) in check.
2. Learn faster. Document every test—especially the ugly ones.
3. Build better. Fold the insight back into the next iteration without hesitation.Keep Building
To every entrepreneur, designer, or engineer reading this: failure isn’t a verdict, it’s tuition. Pay it gladly, study the syllabus it hands you, and apply the lesson on the next build. The only real mistake is letting fear keep you from shipping version 1.0.So here’s to the misprints, the cracked casings, and the features customers never used. They’re the stepping‑stones to excellence. Let’s keep creating, iterating, and learning—because the best product usually starts as the worst prototype.—Forrest Simpson, Founder, Atlas Product Group
Sim Racing Industry Analysis and Strategic Report
Forrest Simpson & Payton Clarke
April 15, 2025
Executive Summary
The sim racing industry is experiencing robust growth, evolving from a niche hobby into a global market driven by technological innovation and esports. In 2023, the global sim racing market (hardware and software) was estimated around $0.9–1.5 billion, depending on the scope of definition (Racing Simulator Market Report 2031- Global Size, Share) (Consumer Trends Driving Sim Racing Market Growth). Hardware peripherals (steering wheels, pedals, rigs, etc.) account for roughly 60% of industry revenues (Consumer Trends Driving Sim Racing Market Growth), reflecting the high demand for specialized racing equipment. Major regions such as North America and Europe currently lead consumption (each about one-third of the market) (Racing Simulator Market Report 2031- Global Size, Share), while Asia-Pacific is the fastest-growing region (Racing Simulator Market Report 2031- Global Size, Share). Annual growth is forecast in the 12–16% range over the next 5–10 years, with projections of the total market reaching $3+ billion by 2030–2033 (Racing Simulator Market Report 2031- Global Size, Share) (Consumer Trends Driving Sim Racing Market Growth).Key trends underpinning this growth include the rising popularity of esports racing competitions, greater affordability and accessibility of high-quality gear, and ongoing technological advancements (such as virtual reality integration and direct-drive force feedback). At the same time, the industry faces challenges: high-end sim racing setups require significant upfront investment, and the market is fragmented with numerous brands and platforms. Nevertheless, consumer engagement is deepening – from casual gamers to professional drivers using simulators for training – driving demand for ever more realistic and immersive experiences.
Strategic Outlook: The sim racing hardware ecosystem is poised for expansion as new entrants innovate and mainstream gaming companies increase their focus on racing peripherals. To capitalize on opportunities, stakeholders should consider targeted strategies such as:• Affordable Direct-Drive Solutions: Invest in mid-range direct-drive wheel systems to capture the growing segment of enthusiasts seeking high fidelity at reasonable cost.• Esports Partnerships: Align with popular sim racing leagues and real motorsport events to boost brand visibility and credibility, as esports viewership and sponsorship continue rising.• VR/AR and Motion Integration: Develop products that integrate with virtual reality and motion feedback technologies, as these areas are expected to see high growth and can differentiate premium offerings.
• Community-Driven Innovation: Leverage the passionate sim racing community and modding culture by supporting customization, modular add-ons, and open compatibility – fostering loyalty and organic brand advocacy.By focusing on these areas, companies can position themselves to ride the wave of industry growth, while mitigating risks such as market saturation, economic headwinds, and technology obsolescence. The following report provides a comprehensive analysis of the current state of sim racing and a data-driven examination of its future outlook, with an emphasis on the hardware manufacturing landscape.